The 'MAGA Tan' is a distinct look that represents a gender-neutral aesthetic and represents a commitment to a specific standard. The look is generally seen by celebrities such as President Donald Trump, Robert F. Kennedy Jr., and their fellow MAGA men. However, it can also be attributed to excessive product application, formula strength, over-application or over-processing. Celebrity spray tanner Brittney Bennett, owner of Be Bronze Studio in LA and Scottsdale, Arizona, explains that key factors to the MAGA look include leaving product on for too long, using the wrong percentage of Dihydroxyacetone (DHA), the ingredient that creates the tan effect, choosing the wrong undertone or adding new tanner onto top of an existing tan. The trend for this particular MAGA tan has shifted from being a signifier of wealth to being out in the sun.