A new analysis by Patricia Hidalgo, Director of BBC Children’s & Education, has revealed the importance of the BBC's role in children’�s education, wellbeing, and culturally relevant storytelling across the UK. The report also highlighted an alarming decline in UK made children's content and increasing pressure on the wider children's media sector. It calls for specific policy interventions to secure the future of the sector and significant impact on future generations' careers, success, wellbeing and happiness. The BBC's services also deliver measurable social and economic value for the UK, reaching millions of children weekly and contributing to improved exam performance worth over £80 million in long-term economic benefits. Despite these challenges, the BBC is calling for targeted action to strengthen the media ecosystem, including modernising rules to ensure UK children‘s content can be easily discovered across platforms dominated by global providers.