Sydney Sweeney has joined American Eagle in a second campaign, "Syd for Short: American Eagle Jean Shorts," where she models a range of summer-ready jean shorts. The ads also feature custom denim styles designed to support Crisis. The net proceeds of the Syd Jean and the Syd Short, both featuring butterfly details in honor of domestic violence survivors, will be donated to the charity. This follows a controversy over Sweeney's first campaign for American Eagle, which quickly sparked with its play on the word "taxe". The company described Sweeney's campaign as its most successful yet.