J. Cole, the founder of Dreamville, has spoken out against the opportunism surrounding the Drake and Kendrick Lamar feud, calling it a "disgusting" campaign to undermine his legacy. During an appearance on Cam’ron’s podcast, Cole criticized the polarizing and political divisions within rap fans, comparing the conflict to modern politics. Despite defending Drake, Cole maintains his personal relationship with both rappers. The full conversation will be released on the Talk With Flee podcast on March 24.