New Zealand's Williamson launches line of boxes after low blow from Steyn
Published on March 12, 2026.
New Zealand cricket player, Kane Williamson, has launched a line of "premium alloy" boxes to protect players' sensitive areas. The boxes are worn inside player's briefs and are essential for protection against high-speed deliveries. Williamson's reaction to a ball from South Africa's fast-paced player, Dale Steyn, caused his box to split and inspired the brand. Co-founder Jason Low said the boxes can handle ball speeds over 200 km/hr and also offer protection from other hard ball sports.
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