The controversial UFC Freedom 250 event, held on President Donald Trump's 80th birthday, reportedly cost the mixed martial arts company approximately $30 million. Despite the event generating widespread attention, it reportedly incurred significantly higher than normal costs. The UFC was able to recoup some of the costs through sponsorships and media partnerships. The event, which was criticized for its patriotic symbolism and controversial post-fight comments, also led to criticism of heavyweight Josh Hokit's claim that Michelle Obama was a man.