Sony Stock Slides As Bernstein Downgrades To Market Perform - Sony Group (NYSE:SONY)
Published on March 17, 2026.
Sony Group Corp (NYSE:SONY) is trading lower after Bernstein cut its rating on the company and slashed its price target. The firm warned that memory prices could increase by sevenfold by year-end due to restricted supply and AI-driven demand, posing a problem for Sony's gaming division and semiconductor division. The brokerage also warned that Sony could lose share to competitors like Samsung. Both of its earnings forecasts have been cut below market expectations. The stock is trading 3.9% below its 20-day simple moving average (SMA) and 16.9%. The RSI is at 43.30, indicating a lack of momentum, and the MACD indicates a bullish configuration indicating an easing of downside pressure.
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