Lynas Rare Earths CEO Amanda Lacaze on Having the Guts to Invest During a Price Slump
By Charlie Campbell
Published on May 3, 2026.
The recent politically motivated export controls by Beijing have led to increased state investment into the rare earths industry, with Washington and other governments investing in the industry. Lynas Rare Earths CEO, Amanda Lacaze, recently agreed a $110/kg price floor for its four-year offtake agreement for NdPr with the Department of War and $258 million for a Lynas heavy rare earth refinement facility in Seadrift, Tx. The company has also signed agreements with Japan and South Korea to build rare earth alloy and magnet plants in Vietnam and Malaysia respectively. Lacaze believes that additional government policy support for the industry is a good idea. He also advocates for policies that foster a successful industry rather than picking winners. Critics have expressed concerns that this could jeopardize the diversification of a broader industry by giving preferential treatment to two companies.
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