McDonald's is planning to introduce a new $3-and-under menu and $4 breakfast meal deals in April, according to the Wall Street Journal. The new lineup replaces the buy-one-asset-for-fall offer launched last year. This move comes as McDonald's attempts to restore its affordability image after inflation-era price hikes eroded its reputation. The company has also announced plans to absorb some of the cost of its $5 and $8 meal promotions in an effort to win back cash-strapped diners. Despite promoting larger, premium burgers, McDonald's is becoming more aggressive in its approach to value.