AT&T, one of the top three U.S. phone carriers, is testing a new service that rivals T-Mobile, in an effort to attract more customers. This follows an increase in customer losses, with postpaid phone churn reaching 0.89%, up from 0.83% in 2025. 72,000 prepaid phone customers pulled the plug on their service during the quarter, raising churn to 2.62%, up 7 percentage points year over year. T-mobile has also launched free same-day delivery for phones and accessories, and expanded this partnership to offer free 5G Home Internet equipment to customers. Currently, AT&T is offering same-Day delivery through Uber in Texas, similar to T-Mo's system. The move comes as more Americans are expected to upgrade their phones this year.