Chinese car manufacturer, BYD (OTC:BYDDF), has chosen actor Daniel Craig to promote its premium brand, DENZA, with a new advertising campaign. Craig, known for his portrayal of James Bond in five films from 2006 to 2021, will promote several of the DENZA vehicles launched this year. The company plans to expand its sales outside of its home base of China and has a goal of selling 1.3 million vehicles outside of China in 2026. The first European model under the name DENZA will launch with the Z9GT flagship model for Europe on April 8.