Ramit Sethi reveals why rent prices are falling
By Dana Sullivan Kilroy
Published on March 27, 2026.
R rent prices are decreasing in many parts of the U.S. due to rising rent prices over the course of time, with many claiming that their landlord has the right to increase their rent. Creative Planning CEO Peter Mallouk shared a screenshot on X of Reventure App's breakdown of 15 American cities with the largest rent cuts since 2022, including Austin, Texas, Phoenix, Atlanta, and Orlando, with significant cuts. Financial influencer Ramit Sethi, author and financial influencer, argued that landlords cannot pass on their costs to renters due to increased homeownership costs. He also shared examples of how landlords can only charge what the market will bear. However, Eric Roberge, founder and CEO of financial advisory firm Beyond Your Hammock, agreed that landlords can't simply calculate their costs and charge more so they make a profit. The decrease in rent prices can be attributed to location and supply versus demand factors such as location, supply and demand.
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