Buy this specialty retail stock that is trading 14% off its record high, Goldman Sachs says
By Liz Napolitano
Published on April 13, 2026.
Williams-Sonoma stock, which is trading 14% off its record high of $220, is considered attractive at its current price by Goldman Sachs, according to the investment bank. The bank upgraded the retailer to buy from neutral and increased its price target to $218 from $185. Goldman Sachs analyst Kate McShane suggested that the stock has a 14% upside potential due to its strong portfolio of brands and potential sales growth acceleration. The upgrade comes as the stock fell from its initial gains earlier this year due to the Iran war and ongoing uncertainty over President Donald Trump's tariffs. Mcshane also highlighted the potential for new store openings in fiscal 2026 and a relaunch of Dormify, a specialty brand for college students, as well as potential for further growth.
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