The Secret to WWE's Success With Celebrity and How It Can Go Terribly Wrong
Airfind news item
By Chris Roling
Published on April 4, 2026.
WWE's use of celebrity celebrity is a key to its success in WWE, particularly in its main-event feud between Randy Orton and Cody Rhodes, where the two Superstars were involved in a match. This move was seen as an attempt to capitalize on this trend, with a global sensation of a clip of LA Knight's attack on rival LA Knight. However, this move has been criticized by some as being unfathomably misguided. The article suggests that WWE should incorporate celebrities like Logan Paul, or Bad Bunny, into its main event scenes, but this approach has been criticised as being too restrictive. The author argues that WWE's focus on celebrity usage is too restrictive and that it has already led to numerous controversies, including the death of stars like Travis Scott and John Cena.
Read Original Article