Director Peter Jackson defended the use of AI in filmmaking, stating that it is just a special effect. He also warned that fears about AI could overshadow human performances. Jackson suggested that concerns should be about how studios and companies use actors' likenesses, not the technology itself. This comes as the Academy of Motion Picture Arts and Sciences and others tighten rules around AI in Hollywood. Actress Demi Moore also suggested that Hollywood should adapt to AI's growth and instead fight it.