4 Strategies for Negotiating Price
By Ken Sterling
Published on March 14, 2026.
The process of setting the price on a service or product that hasn't been priced out can be difficult, with some experts suggesting it's more difficult to do than simply make an offer. The author of the book, Saban, discusses how to use timing, influence, and ultimately the cost of the transaction. Saban's new book, "Tilting the Room," will be published in 2026.
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