GameStop has made an unsolicited $56bn bid to acquire eBay, a company with a market value nearly four times higher, as part of its efforts to boost profitability. The deal would be half cash and half stock buyout, with around $9bn in cash and a debt load of $4.2bn. GameStop's CEO, Ryan Cohen, argues that he could replicate his cost-cutting playbook at GameStop to boost eBay’s profitability and connect its roughly 1,600 US stores to make eBay a better competitor. The combined company would be CEO, with Cohen serving as CEO based on the combined company's performance. Despite this, analysts suggest that even if the GameStop bid fails, other potential acquirers may consider it.