Microsoft has introduced new features in its Microsoft Edge app, allowing users to discover them through a monthly update. The feature is exclusive to users within Microsoft Edge, but may remain an Edge-specific feature. This move is seen as a move towards more advertising within Windows, despite recent features like uploading documents to Copilot being heavily promoted. Both Microsoft and Windows acknowledge that there is a tension between publicizing new features and advertising. However, for some users, this move could be beneficial.