Apple Maps Is Getting Ads. It's Apple's Riskiest Bet Yet
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By Jason Aten
Published on March 25, 2026.
Apple has announced updates to its Apple Business program, which includes ads in Apple Maps starting this summer. The company consolidates two separate products, Apple Business Manager and Apple Business Essentials, into a single platform that includes device management, company email and calendar at a domain, employee directory, and brand management tools across Maps, Mail, Wallet, and Siri. While the device management piece used to cost money, the core business tools are now free. The move is seen as a smart play for Apple, as it has been growing its share of small businesses and aims to make Apple devices the default option at work.
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