John Geiger, a prominent sneaker and apparel designer, has collaborated with Lids for the “Misplaced Series” NFL Collection, which reimages the iconography of 16 different NFL teams. The collection will officially launch on April 24, with a special hometown pop-up in Pittsburgh featuring an exclusive Steelers tee. The collaboration follows the success of last year's MLB collaboration. Geiger's disruptive approach to branding can be traced back to his unique design lens. The full collection will be unveiled at Lids locations and online.