ONward and upward: An interview with On Holding CEO Martin Hoffmann
By Noah Weidner
Published on March 3, 2026.
Swedish footwear company, On Holding, reported record sales and increased profitability in its final quarter of 2025. The company's net sales grew 35.6% on a constant-currency basis, largely due to a doubling of sales in the Asia-Pacific region and expansion into apparel and accessories. However, in its 2026 guidance, analysts saw a deceleration of net sales, which some outlets labelled as weak. Despite this, CEO Martin Hoffmann highlighted several positive aspects of the company's performance and profitability, including a strong cross-profit margin of 62.8%. Despite external pressures like tariffs, he expressed confidence in the future. The CEO also highlighted that On Holding had exceeded the 3-billion mark for the first time and nearly 4 billion in cash.
Read Original Article