The CEO of Particle6, Eline van der Velden, has announced the expansion of the "Tillyverse," a digital world where AI characters can interact and create artificial acting careers. The move comes amidst scrutiny from Hollywood, including criticism from the actors union SAG-AFTRA for using stolen performances to put actors out of work and devalue human artistry. Van derVelden has also recruited Amazon Executive Mark Whelan from Prime Video as Head of Strategy and Operations for the AI talent studio Xicoia, which is part of particle6. The Tillyverse is set to launch later this year.