Apple CEO Tim Cook, known for pushing the limits of industrial design and bringing technologies together, took over from Steve Jobs' tenure as CEO in 2011. Despite not being the same type of CEO as Jobs, Cook focused on turning Apple into a revenue-generating machine. He optimized Apple’s product lines and supply chains to generate revenue. The company also invested heavily in Foxconn, which became a trillion-dollar industry leader. Cook also managed unheard-of profit margins on the iPhone and managed to sell a lot of iPhones, targeting different market segments with model variants under his leadership. Despite a decade of Apple's growth, the company's focus on services overtook hardware as a key cash cow. However, Cook's departure comes at a precarious time for the company, with allegations of corporate mismanagement and aggressive tactics by the President of Donald Trump. Despite this, Cook has been praised for his efforts to appease the president and keep the company in good shape. The Apple Watch and AirPods were introduced as key features of Cook's leadership.