VSCO has published a report exploring how photographers are using AI, based on responses from both professionals and enthusiasts. The report found that 68% of working photographers use AI weekly or daily, compared to 34% of enthusiasts. However, overall adoption is higher at 83% across all photographers, including 76% enthusiasts. Less than half of respondents reported feeling excited, hopeful, or inspired by AI, while 5% felt threatened, and 17% were skeptical. The study also found that there is still plenty of opportunity for photography-specific AI tools.