Curtis "50 Cent" Jackson is partnering with Planet Hollywood founder Robert Earl to create a $100 million hybrid venue, PH Live, featuring concerts, premieres, and immersive tech. The venue will be designed to be one of the most high-profile hangouts in Midtown, bringing in everyone from artists and athletes to tourists. It will feature state-of-the-art LED systems and immersive media capabilities depending on the event. Additionally, Jackson's personal brand will be represented on the venue's food menu.