Apple Inc. is reportedly planning to roll out advertising within its Maps application, a move that signals a deeper focus on expanding its services segment. The ads could be launched as early as this summer and may be distributed across iPhones, other Apple devices, and web platforms. This move is expected to bolster Apple's services division, which generates over $100 billion annually and contributes over a quarter of the company's total sales. However, Apple shares are currently trading 1.8% below their 20-day SMA and 4.6% below its 100-day ISMA, indicating a shorter-term downtrend.