Tesla (NASDAQ:TSLA) CEO, Elon Musk, has been urged by Gary Black to create a brand identity for his electric car company. Black argues that Tesla lacks marketing and lacks the best products and marketing compared to Apple (Apple) which became the most valuable company in the world in the late 1990s. He suggests that Tesla should emulate Steve Jobs' "Think Different" campaign under his leadership, which emphasized the importance of identity over product specifications. The company's shares have risen by 3.50% and an additional 0.30% in after-hours trading. However, Tesla currently faces a consensus price target of $387.79, which could potentially downside by 47.59% for the company.