El Paso businesses gear up for economic boost from BTS concerts
By Jesus Baltazar
Published on April 29, 2026.
El Paso businesses are preparing for one of the biggest concerts to ever hit the city, with crews working around the clock to prepare for the stage for global K-pop sensation BTS at the Sun Bowl. While the heavy lifting takes place inside the stadium gates, there is also preparation near the UTEP campus. Local businesses are doubling their inventory and adding extra staff to cope with the pre-concert rush, and some are breaking their own rules to open on their days off. Additionally, several local favorites have collaborated with an El Paso artist to design custom BTS merchandise and a themed menu. The influx of visitors is expected to bring heavy traffic to the area throughout the weekend.
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