Paramount CEO David Ellison has stated that the company's pending merger with Warner Bros. Discovery will enable Paramount to compete with Netflix in streaming. The merger will combine the streaming portfolios of both Paramount+ and HBO Max into a stronger platform, with over 200 million direct-to-consumer subscribers and over 100 countries and territories worldwide. Ellison, the son of Oracke billionaire Larry Ellison, has been working to blend the tech stacks of Pluto TV, Paramount+, and BET+. This strategy aims to streamline operations on the back end, save money and improve the tech product to keep people engaged with the platform longer.