A Lego 'Project Hail Mary' set set a new Guinness World Record for the highest altitude launch and retrieval of a Lego set, reaching 114,790 feet (34,988 meters) using a high-altitude balloon system launched from Gwynedd County, UK. The Lego brick build, based on the Hollywood film, was designed to market the movie and was carried by Sony Pictures Releasing UK, which distributed the film in the region. However, the flight did not reach space, as the demarkinging space is three times higher than the flight's altitude. Co-film directors Phil Lord and Christopher Miller received an official Guinness World Records certificate in Las Vegas.