Netflix has increased its prices across its U.S. plans, effective March 26 and rolling out to current customers depending on billing cycle. The company's Standard plan will increase by $2, from $17.99 to $19.99/month, and the Premium plan will rise by $25.99. However, the price hike was delayed before the acquisition of Warner Bros. Discovery, which would require approval from the Justice Department and other regulatory bodies. The move was seen as a move to increase profits by increasing the retail price. Despite the price increases, Netflix still has a sector-low revenue/hour viewed metric (call it in the 50-cents-per-hour range). The company argues that its ad-supported tier is cheaper than those from Disney+, Hulu, HBO Max and Peacock.