LIV Golf outlines ‘expanded strategy’ in desperate bid to save tour after Saudi billions dry up
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By Justin Terranova
Published on April 30, 2026.
LIV Golf has announced an expanded strategy to save the sport after Saudi Arabia's Public Investment Fund (PIF) decided not to support it anymore. The league plans to adopt a "diversified, multi-partner investment model" after the PIF had been supporting it since 2022. The formation of a new independent board led by business consultants Gene Davis and Jon Zinman is also part of the strategy. The team golf model is believed to be attractive to investors. However, this comes amid reports that LIV only has enough money for the 2026 season.
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