MS NOW is changing its lineup from morning to night, with new anchors and time periods announced. The changes include Ali Velshi taking over the late night show The 11th Hour from Stephanie Ruhle, returning to Morning Joe's three-hour slot from 6-9 a.m. and Joe Lemire becoming co-anchor of the 8 a. m. hour. Alicia Menendez, co-host of The Weeknight, will take over the 12-2 p.m., and Luke Russert will join the program full-time. The change is part of a larger effort by the Versant-owned cable channel to grow its market share in the pay-TV business and launch a subscription product.