The number of Americans claiming to consume alcohol is declining, with a Gallup Poll showing a record low of 54% in 2025, driven by concerns that even moderate consumption is negatively impacting one's health. The NoLo market of nonalcoholic and low-ABV beverages is booming, reaching nearly $1 billion in total sales in the U.S. in 2025. According to NIQ, 92% of these sales were purchased by people who still drink "regular" alcoholic drinks. Adam O'Connor, founder of Smidge Beverage Co., began working in alcohol distribution when he read an industry article suggesting the expanding market for nonalcoholics beverages. He developed a low-alcoholic drink company named Smidge, producing lightly boozy vodka sodas that are 2.5% ABV, have 50 calories and one gram of sugar, and are free of gluten and artificial flavors. Despite this shift in drinking preferences, three local tastemakers are producing new low- and no-ABVI options to maintain a modicum of healthy living while still providing a taste for fun and fun.