Pamela Anderson’s New Campaign Bans AI Models
By Chris Gardner
Published on March 27, 2026.
Pamela Anderson, a veteran celebrity known for her portrayal in Gia Coppola's The Last Showgirl, has joined American Eagle's Aerie for a new campaign against artificial models. The campaign, which doubles down on Aerie's pledge to keep it 100 percent real, features Anderson's voice directing prompts to generate a natural-looking female model. She becomes increasingly dissatisfied with the results, leading to the introduction of AI-generated bodies and people. The launch comes after Gucci released several AI-powered ads during Milan Fashion Week, which sparked widespread backlash.
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