American Tallow, a company co-founded by Walter Aleksic and Niko Kritikos, has been successful and plans to diversify its product line further. The company offers original beef tallow, grass-fed and grass-finished tallow and beeswax-tallow lip balm. The idea for American Tallow originated from a dream that Aleksich and Kritickos could make a million dollars out of their products. They spent about a month and a half developing the production process and their first product was ready two months later. The firm uses social media influencers to market its products.