Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star will be daily active players"
By Jordan Gerblick
Published on April 23, 2026.
Xbox's new CEO and CCO, Asha Sharma and Matt Booty, have announced that the company will reevaluate its approach to exclusive games, AI, and windowed releases in a joint message posted on Xbox Wire. The message acknowledges that Xbox needs to address issues such as frustration among players and a lack of strong presence on PC. The company prioritizes "progress over perfection," "signal over ceremony," "core before more," and "makers over managers." It also emphasizes the need to "earn every player," "protect our art," "stay rebellious," and emphasize its belief that "speed is learning" and "clarity is kindness." The company's strategy is shifting, but it's unclear how it will change.
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