Stop trying to make people read instructions: 10 startup lessons from Convoy co-founder Dan Lewis
By Ken Yeung
Published on April 3, 2026.
Dan Lewis, co-founder of Convoy, the one-time unicorn trucking startup that shuttered in 2023, has shared 10 startup lessons at the Seattle AI Startup Summit. These include his advice on how to build a startup from the ground up, including codifying values only after you see what's working. Lewis suggested that companies should name teams after customer problems, not products, and that employees should be informed about the reasoning behind decisions. He also emphasized the importance of creating a compelling narrative that people can relate to and want to be part of the company. Lewis also highlighted the need for more transparency in the hiring process and for better communication between leaders and employees.
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