Billionaire Cost Plus Drugs co-founder Mark Cuban has suggested that healthcare costs could decrease if hospitals reveal their real costs. Instead of publishing more prices, Cuban suggests publishing the price of procedures and care at cost, instead focusing on a breakdown of care. This includes everything directly tied to treatment, not bundled together and not padded along the way. He argues that this transparency would make competition easier and more efficient. He also highlighted the complexity of healthcare contracts with large providers and suggested that publishing them would promote simpler, more understandable pricing.