The Southeastern Conference Softball Tournament (SEC) will be held at Toyota Field in Huntsville from 2027 to 2030, marking the first non-campus, neutral site since 2003. The tournament will attract area hotels, restaurants and stores, and its national broadcast on ESPN will raise the area's profile. The success of this move was achieved through the ability to successfully convert Toyota Field into a softball configuration, which has previously been successfully done. The event is expected to generate around $9 million in local economic impact over its nearly week-long run.