Lyor Cohen, global head of music at Google and YouTube, has written a letter to music industry partners about the company's transition into a ‘transformation period’ with the integration of generative AI across its businesses. He emphasised the company’s commitment to being a primary driver of fan loyalty and building tools that enable new storytelling capabilities for artists, songwriters, and creators. Cohen also shared a note from Universal Music Group chairman and CEO Lucian Grainge about the potential growth of AI for artists and songwriters. Cohen emphasized the importance of helping fans discover the interconnected visual world of an artist and said that YouTube's goal is to be the "lighthouse" that helps fans navigate the clutter of choice.