US veterans have criticized the White House for using memes to promote the Iran war, claiming it trivializes casualties and the realities of conflict. The White House's use of these images has attracted millions of views across social media platforms, but veterans groups argue that using memes trivializes and obscures the serious human costs and realities of war. Retired US Army Colonel Joe Buccino said the WhiteHouse's use was "almost obscene" relative to the actual violence and suffering involved. The criticism extended beyond just veterans and their families, with singer Kesha criticising the Whitehouse for using her music in promotional material. The administration responded by saying its strategy demonstrates its pride in the military operations' success and the strength of the most lethal fighting force in the world.