Nintendo's latest release, the Talking Flower, is a toy that can talk and is limited to setting the real-world time and occasionally announcing things at random. The toy, which costs $35, has no functional purpose, as it is not an alarm clock. However, it provides a positive experience for the home, with phrases such as "So exciting!" or "Feeling pretty great". Nintendo's strategy of streamlining its core products and expanding to areas outside of games is seen as a key as the company continues to show restraint and innovation.