Zumba started in Miami 25 years ago. How it became a global dance workout movement
By Martin Vassolo
Published on April 29, 2026.
Zumba, a global dance fitness movement, started in Miami 25 years ago as a "rhumba-cise" class in Aventura. The founder, Alberto Perez, began improvising steps for his students and partnered with Perlman and co-founder Alberto Aghion to sell VHS workout tapes on TV. High demand for in-person classes led the founders to recruit instructors, who pay a monthly fee to receive marketing material, music and choreography. Zumba emerged at a time when Latin music and fitness were both surging in popularity in the US. The company's success continues from its headquarters in Hallandale Beach.
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