Target Corporation (TGT) has been under a difficult period, particularly for the retailer, as its reputation was negatively impacted by its Pride collection and the rollback of its DEI (diversity, equity, and inclusion) initiatives, leading to boycotts. The retailer's full-year 2025 net sales also dropped 1.7% to $104.8 billion, reflecting a 2.6% decrease in comparable sales. Target is now undergoing a transformation under the leadership of a new CEO, Fiddelke, who is attempting to restore its reputation and improve the consumer experience. Starting this summer, Target is tightening its employee dress code to ensure all workers look the same across its 2,000 stores. The move is part of a larger effort to win back customers’ trust and prove its value.