Apple's advertising and public addresses are often parodied by others, but Apple's latest attempt to outdo them was unexpected. The company's TikTok videos promoting the MacBook Neo were seen as an unexpected move away from its familiar formula, promoting three colors of the new model. However, the company's marketing went so far off-course that it led to confusion among users. The Apple server outage prevented developers from verifying apps and a temporary closure of the Grand Central store in New York City for a major concert for the anniversary of the 50th anniversary. Despite mixed success, Apple's performance at the event was an intimate show of in-store performances, which have been criticized for being too intimate.