VW embraces unconventional, 'brand-shaping' vehicles for growth
By Mark Phelan
Published on April 11, 2026.
The Volkswagen of America CEO, Kjell Gruner, has stated that the company will continue to embrace unconventional models in the future. The company's focus is on value, fuel economy, and the future of the industry. The CEO also mentioned the upcoming 2027 Altas, a midsize SUV.
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