Step inside Betsey Johnson’s immersive Soho pop-up
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By Laura Ratliff
Published on March 20, 2026.
Betsey Johnson, the designer, is set to host a pop-up at Shopify's SoHo space from March 27-29 at 131 Greene Street, New York. The immersive experience is designed as a series of themed environments pulled from Johnson's creative universe, including an art gallery filled with original works, a bedroom and locker room that reflect her personal history. A curated capsule of apparel, handbags, shoes, and jewelry will be available for purchase on-site, along with select original pieces for collectors. The event is also supported by the Elton John AIDS Foundation, with $1 from every purchase going towards efforts to end AIDS globally.
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