The article discusses the popularity of Tubi, a streaming platform that produces hundreds of original films for its platform. The film "Hag" was discovered through the social platform Letterboxd, where users post weekly watch parties where they watch Tubi movies. While Tubi is known for its prestige output, the company generates its revenue through advertising. However, if viewers are willing to watch a few salad dressing commercials in the middle of their film, they can access to Tubi’s vast content library, which includes films from up-and-coming filmmakers from all over the world. Since 2020, Tubi has commissioned and licensed hundreds of films exclusively for its platforms. The article praises the film's innovative vision and narrative details, particularly highlighting the directorial choices and themes.