The iconic design of pickup trucks from the '60s has largely disappeared due to safety requirements, governmental regulations, and advances in aerodynamics that have reduced the discipline into an engineering discipline. The iconic Studebaker Champ pickup truck, which debuted in 1960, was designed to save money by combining components and sheet metal from the pre-existing Studebakers Lark compact with components from the Lark. The car-truck combination Ford introduced the Ranchero in 1958, which was influenced by the Australian market's popularity of coupe-utility vehicles. The Chevrolet C10 may be the most quintessential pickup truck in history, with its 39-year career starting when it was introduced in 1960. The C10 retains a distinctive Americana vibe and drive-in movies. However, as of 2026, Ford will no longer sell a single traditional sedan to convert.